The Hive
Skincare Line
The Hive is an apothecary concept, offering a skincare and home line centered around a singular, essential ingredient: honey. The brand ethos is rooted in ethical sourcing and environmentally-conscious practices, supplying products crafted with natural, sustainable ingredients.
Challenge: Create a comprehensive branding package for The Hive, encompassing the development of a name, logo, and supplementary brand elements.
Sketches
Initial Thoughts
During my sketching process, I delved into integrating insects and organic elements into the design, contemplating their potential translation throughout the brand.
Digital Drafts
Early Drafts
These initial digital versions mirror the brand's early direction. Originally, I envisioned creating a venture catering to bug aficionados and enthusiasts, serving as a one-stop shop for all their insect-related needs. Thus, the brand was intended to function as a comprehensive store offering various insect-related products.
First Iteration
These mockups and logo originally served as my primary design approach. However, after receiving feedback, I recognized that this overall idea was too specialized to pursue further. Consequently, I decided to shift the business concept towards something that would appeal to a broader audience.
Final Design
Reflection
I really enjoyed working on this project, given my love for all things insect related and it was fun to merge my passion with a design endeavor. The main hurdle I encountered was realizing that certain aspects were too specialized, and this experience taught me the importance of adapting concepts to appeal to a wider audience. Looking ahead, I would like to extend the brand's reach by incorporating the icon more extensively and delving into the design of the backside of the packaging.